Self-Promotion and Celebrity Endorsements of Healthy Lifestyles Essay

Self-Promotion and Celebrity Endorsements of Healthy LifestylesIn his playscript Celebrity and Power Fame in Contemporary Culture, P. David Marshall states The close interrogatory that is given to celebrities is to accentuate the possibility and potential for individuals to shape themselves unfettered by the constraints of a hierarchical society (246). Therefore, celebrities are seen as role models for a life-style that might never be fully attainable by the average person, but can be imitated. What is ironic then is that chase a celebrity- put upd lifestyle does not create individuality, but reduces it. While celebrities endorse products, they also appear in advertisements which promote a rosy-cheeked lifestyle where through the abstinence from vices such as smoking and drinking, to the consumption of healthy products such as milk, or the changing of habits to create a much environmentally friendly world. While these advertisements whitethorn have noble intentions an interro gation of the linguistic messages, iconic messages, and the target audiences, shows that the celebrities who appear in advertisements promoting healthy lifestyle choices are also promoting their own germinal projects at the same while. An interest example of how celebrities promote themselves while promoting a healthy lifestyle is seen in an advertisement sponsored by Budweiser beer and featuring the band *NSYNC. Appearing in the May 14, 2001 issuing of People Magazine, the ad encourages parents to talk to their children about underage drinking. If parents visit the website and file about the program, they can enter to win a family trip to cap D.C. to see the group in concert. The linguistic messages work to not moreover promote the cause, but the band and the beer.... ...sement does achieve some level of expose promotion because of the audience it is reaching. In conclusion it is evident that whether explicit or less obvious, there is always some element of cross-promotion i n advertisements featuring celebrities. Although the celebrities may genuinely care about the causes which they are promoting it is obvious that their very charge in the advertisement draws attention to themselves and allows the reader to make connections to any creative projects they are working on at the moment. The advertisements work in trip because the celebrities featured are those in the public eye at the time of publishing and that they are easily recognizable. The linguistic message, the iconic messages (both coded and non-coded) work together along with a strategic targeting of similar audiences to promote more that hotshot thing in the advertisement.