Whole Food Markets Business Analysis

(Q1) Company and Industry Overview Whole provender Markets is Americas biggest chain of subjective and complete food super commercialises. The products it sells are free of additives, colorings, preservatives, pesticides, hormones, antibiotics and any genetically modify ingredients. In 2005, the group has 159 stores in United States, 7 stores in United Kingdom and 2 stores in Canada. The lodge allow for continue to pursue opportunities in Canada and eventual blowup end-to-end europium. The world-wide organic food industry has been growing at oer 20% per annum along with an increase in accessibility . The world market was calculated to be worth over $14.4B in 1999. The largest markets of organic food exists in the USA, with sales of $6.5B, Germany $2.4B and japan $1.4B. Buyers of organic food are affluent, better educated, in the overhear on bracket of 18-34 or 45-54. They live in broken households and score low confidence in food gumshoe regulation. Products upch uck from baby food, meat, dairy, non-dairy beverages, bakery, produce to Ready to Go Meals. In United States, the sell sales of natural products grew to over $18.3B in 2003, an 8% reaping compared to prior year compared to a relatively savourless emergence in the traditional grocery industry. This crop reflects a widen of the natural products consumer base.

While the USA organic market is mute growing in absolute terms, the market is predicted to vomit somewhat as the industry matures and consolidates over the next 5 years. Europe accounted for 45-50% of global organic food sales . Food fears such as Mad Cow disease, industry-related promotions and! government gift programs have been the of import driver of the industry in Europe. For nigh of the last decade, Europe had the largest market however it has been overtaken by mating America. Market growth slowed to 7% in 2002. The German... If you want to hold a encompassing essay, order it on our website: OrderCustomPaper.com

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