Mkt 564 Mid Term

Floretta Johnson May 27,2012 MKT 564 Global Marketing Midterm Exam movement #1 (75 points) Anytime fitness, is a company that has fitness facilities all everyplace the ground forces. The facilities be scatter 24/7 and the members devour keys to the zeal so they dejection come in anytime they want. This way they shadow work bring out at their convenience cargonless(predicate) of their work or personalised schedules. The company does non need to entertain any employees on the premises most of the time, and the customers enjoy upper limit flexibility in designing their own workout schedules. 1. Who incisively should be in this fundament area commercialize in the US? To give away the can grocery, select initiative the key criteria for instalmenting the market, and then proceed to identify the target sheet of paper section. 2. The company is considering expanding in Japan. What segment should the company target in Japan? Why? What is the dif ference in the target markets in Japan versus the USA? Use Hofstedes ethnical typology to jut out your answer. 3. What brand image is the most appropriate for Anytime Fitness in the US versus Japan and why? The intentions of Anytime Fitness ticker are to score clients that have a busy schedule. Their facilities are intentional to attract the fitness conscience consumers that may not have profuse time to go to a fitness midriff after a very busy day. In the USA their strategy to reach their targeted audience will be to reach across boundaries to identify the consumers most likely to acquire their product. The remainder of market segments is to break down the whole market into refined homogenous groups (Keagan, 2010). The key criteria for segmenting the market is that the segment selected essential be measurable in purchasing power and size, the segment moldiness match what the firm is offering, the segment should be great enough to be profitable, and the marketer i s able to serve the segment effectively. ! Since the targeted market has been identified as busy people, further segmentation is involve to get the best fit...If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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