Management project Essay Example | Topics and Well Written Essays - 5000 words

Management project - Essay Example found on the racy volume of expenditures and internal restructuring, the report recommends postponing market launching into North America and kinda pursue market entry in nations with much less competition and less need for high cost technologies and improvements that are vital to competitive success in North America.Jaguar Land Rover, a subsidiary of Tata Motors, experienced a sales volume of 316,000 Land Rovers and 58,600 Jaguars in between 2012 and 2013. JLR has sustained a very difficult history in creating consumer interest in branded gondolamobiles, causing financial burdens to the conjunctions previous parent company, Ford Motor Company, and also causing credit rating reductions for Tata as a result of significant debt burdens for the acquisition of the company. However, recent business decisions to reposition and strengthen the brand live with improved the companys image in India and China (the firms two closely profitable markets).As a result of the achievement of sales revenues of 15.784 billion in 2013 (JLR 2013), the company is flat considering market entry into North America as a means of expanding revenue production. However, prior to newfangled market entry, Jaguar Land Rover essential be considerate of how this decision will partake supply chain management, determine the potential opportunities of e-commerce in this decision, and also consider the potential business decisions that must be enacted to ensure success in North America. This report provides a rationale for market entry into North America, focuses on supply chain and e-commerce challenges and opportunities, and offers recommendations for ensuring success in this new market.The North American auto industry is a highly saturated market, consisting of major players in the industry as Ford Motor, ordinary Motors, Toyota, Nissan, Honda, Kia and Volkswagen. These long-standing automotive companies have established a very strong brand recognitio n and brand allegiance with many